wItH REgaRD TO ONLiNE SoCiAl NeTWOrks, PEoPle usUAlLy leAN toWardS tHEM. pEOPLE are COmmOnLy SOcial CREatuREs. THEy ARE PLEAsant At MeEtings and fEEd ON THe ViTALITY of OtHerS AnD lIkE to SKiP EaCh OTHer'S ThoughtS (in adDItioN tO other thInGs).

ComMitMenT aNd ComMITMeNT iS EssenTIAL

UNdouBtEDlY, HE NeEDS OtHer PEOpLE tO PRevaiL In bUsinESs. in faCT, witHOUt tHEM, yOu WIll NOT haVe ANy BUsINess At All. In tHE long rUn, You neeD mE TO buY WhAt yoU ARe sElLinG. THeREfoRE, online SoCial nETWoRkS work admiRAblY for sOmE thiNGs, evEN TO gIVe EAch OTHER DiFFErEnT NEEDs anD NeEds. YOU nEED YOUr RElaTIonShip tO Be ComMoNlY aDVaNtAGEOUS.

REgardless of whEtHEr you StArT aN OnLiNe soCIAl Network oR iF You acCEPt ONE tHAt hAS jUsT bEen BuilT, yoUr mETHoDOlOGY Will be THE eqUiVAlENt (MINus sOMe cONCEiVaBLe authOrizEd OBlIGatioNs thAT you MiGhT havE IF yOU SEt UP THE nEtWorK). REMEMbeR thaT YOU Are NOt In It wIthOUt The CONtriBUTIOn Of aNYoNE Else IndepenDenTLy. A gRoUp OF PEOPLe Is a gaTherinG oF InDIVIDualS tHat OfFEr At leAsT onE NoRMal iNtRIGUe.


intERnET-BaSEd lIfe IS THE baSis of OnLine SOcIAl nEtworKS.


thE grOUP OF sOcIal pEoPle IS essENTIal FOr ThE AChIeveMEnT of orGanIZations In gENeral. IT is an eXEMPlAry INstancE of onE hanD WASHiNg tHE OtheR. oRgAniZAtIONS nEed OnliNE sOcIAL NEtWORKs To HELP tHEm STRENGtHeN The SociaL parT Of ThEir FOunDatIOn. on The oThER hand, oNlIne sOcIaL nEtWoRkS Need ORGanIZatioNS, siNCE ThEY hAvE To LIvE anD DEvElop SOMeWHerE. OrGAnIZaTIoNs cAn siMplY gIve a MEETInG And a ScEnarIO fOr thoSE OnLINE sOcial NEtWoRKs to Do juST thAt. IT IS ImporTAnt thaT YoU REMembeR tHat oNLINe SOCiaL neTwORKs aRE NOt just foR INDivIdUAl Use. tHEy aRe sURprIsiNGly USEFUl FOr ORGanIzATIOnS tOO.


FROm An aDVeRtiSiNG PoInT Of VieW, CONSoLIdaTINg SoCIaL nEtwOrKs With BusIneSS on tHE nETworK is ReALLy a marriAgE maDe iN hEAven. These GRoUpS OF pEopLe arE THe poWEr beHinD frUiTful PrOmotIOnaL effoRtS ReGaRDinG tHe BUsINESS. A parT Of THE POsITIvE rEsULts thaT LEAve THaT cOLLusioN iS ThAT oNlINe soCIAL neTWOrkS AllOW ORganiZAtIONs To:

• cREate STRoNG AND sUFfERinG coNnEcTionS aNd SysTeMs bASEd On trust

• UNite pEopLe whO CAN ShARE A CommonLY usEful relaTIOnSHiP

• PArticIPATE IN A dYNaMic aNd FrUItFuL ComMITmEnt.

• a WidE VaRietY of OnlINe SoCiaL nETwOrks.

THe Online sOcIaL netwoRKs tHAT yoU DecIDe FOr youR iMAGe / BusinESS WiLL DEpEND ON tHe OBjEctivEs yOu hAVE As YOUr mAIn PrIorITY. ThOSE goAlS WiLl leAd YoU to lOok For speCIFIc MEETiNgs and CErtAiN pEople. SuRElY yOU HAVE MaNY NEtWorks to ChooSE from. youR sELectED NeTwORKs Can go far TO meEt The ADveRtiSing NEeDS Of yOur cOMPanY.


as yoU SeE how sOCiAL NETWorkS wORK onlINe (MOre Or Less), IT is imPOrtAnt thaT You uNdeRSTaNd THAT COMMItmenT iS a funDAMEnTal part oF thE efFective FUNcTIONiNg of tHoSE NetwoRks. YoU SHOULD reMEmBer tHat dESpITe tHE FAct tHat tHE NEtWORkS Are sOCiaL in nAture, tHAT DOes NoT IMPLY THaT youR BUsInesS does NOT beneFIt frOm THEM in tHE WAY yOU Need Them. AcTuallY, tHeRe are NUMeRoUs vIABle inSTRumENTs THaT YOu caN use to GeT What yOU ask fOr frOM yOUR comMITMent IN ThOSe NETwOrKs. interEsTiNgLY, thERE mAY Be pArtS OF yoUr neTWOrks THaT ArE NoT ObvioUs (oR EveN OBviOUS).


fOR ExamPLe, in tHe evenT ThAt yOu ARe an indIVIdual iN a nETwORK ThaT Has 2,000 indiVidUaLs, yOu CAn NOw loCATE THat 50 lONErs Of tHOsE iNdiVIDUALS ARE EfFeCTiVElY occUPieD WitH SPeECHEs and DIFFERenT AssocIATioNs. ACTUaLLY, onLy oNE OF EAcH strAngE paRT WantS To Be HEARd. soMe PEOPLe SIMPLy HAvE ENOugH EnthuSIAsm To TUNe in and rEaLiZE, whIcH IS oBviOUSLy Fine TOo. In ANY cAsE, DEsPIte EVERYTHInG, yOU neeD SOME peOPLE WHo ARe moRe VocAL THaN ThAt. SoMeThing ElsE, NOboDy WOulD CoLLabOratE oN AnYthINg. yOu WilL nEeD to eneRgizE THE SAME nUMbER OF people WHo gaTHer To TaKe an inTErEST iN THe coNverSAtIoNs THat hAPpeN, hOWEvER, in gEnEral, you Do Not havE an EXcEssivE amoUNT oF contrOL ovEr It AT LasT. thEre are sEVEraL AppROacHeS to AtTrAcT OTher individUALS dEsPITe lEaViNG An INtRIgUiNG commEnT Or iNVeStIgAtIon. You caN perfoRm a revieW (wIth THrEE Or fOUR QUErIES) or run A ChallENGE wITH a mOTIVATinG FORCe (a rEfUNd oN your ArtICLES And adMinIStraTIons, somE KInD of priZe, Etc.).

PaRtICiPatINg in oNlINE sOCIAl NETWorkS is Not indEPENDENT of ANYONe eLsE


undOuBteDLy, It is clEar thAt oNLINE SoCiAl NETwoRKS arE AbOUt inDIviDUALs. ThE StaGeS aNd meetINgs tHat arE USed arE uSeful (YOU Can EveN PuT everyThing on tHe lInE aNd aFfIrm tHaT THEy aRE BASic), bUt THey arE nOT YET aS IMpoRtANT AS tHe INDIvidUALs IN ThE nETWoRk. iN fact, the SceNarIO DECIsiOn And DiscuSSIOn ARE NOt aS imporTaNt as ThE GenErAL PoPULaTIon. NeTwoRKs Can Use NumEROUS eTAP